In the recruiting industry it is important to really know what others are up to. If you are in a small to medium sized market it is safe to say the talent pool is rather small and competition is fierce. Get to know what other firms are offering in terms of pay, benefits, culture and interview experience. Try and learn what projects they are working on and how you can sell your projects as more interesting.
Any leg up you can get counts as the search for top talent becomes more and more difficult. Follow the niche blogs and web sites where people might spill out information, casually talk to your candidate regarding what their experience was like with the other firms they spoke with. Network and get to know your recruiting competition directly.
Don't shy away from them as the enemy but embrace them as a resource that can help you put a brand stamp on what you offer. As wise teacher told me, recruiting is an educated sell. The more you know about your competition the better you can service your candidate and client.
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