Do you attempt to develop business and relationships through LinkedIn with short blurbs to someone you have never met? How about get others interested in the release of a new product through messages and marketing on Facebook? We all use our own set of tips and tricks to make our lives more convenient, efficient and especially cheaper. The question is how does one stay a head of the curve networking with the most recent technologies while still keeping a personal relationship. The answer is to stay focused and go the extra mile.
Staying focused in your approach means getting to know the social networking technologies you plan to use, inside and out. How will your message / add / marketing campaign be perceived and by whom? How can you cut through the clutter, get right to the core and address each person your coming in contact with as the sole individual your are on these networks for, because they are. Refine your pitch, eliminate the waste and personalize it to individuals, not the masses.
Go the extra mile and ensure every add, message and marketing campaign is tailored for a specific person or group of people in mind and then never drop the ball when it comes to following through. It is critical that in the midst of a messaging or marketing blitz across social media platforms you check these platforms multiple times a day and respond to any inquiries immediately. Take your conversations "off line" and pick up the phone, go have coffee and develop a personal relationship.
I believe social networking done properly accomplishes making an initial connection and to develop and sustain long term relationships. "Hey Jordan, my sister's friend just got laid off, you are a recruiter can you help them?" I hear questions like this more and more. In situations such as these I will make a connection for the person I am trying to help and coach them on how to follow it through. I often do this for complete strangers who contact me on LinkedIn and Facebook. To ask for help is a heroic move, and to deny the tools one has to someone in need is cowardly. Going the extra mile to help a friend of a friend or complete stranger in social networking will develop long term loyalty, especially when the market turns around.
To display a personal touch with high moral and ethical values across social networks will generate more business, increase your quality connections, advertise and market your cause for free. For specific questions please directly contact me and I will be happy to show you the finer tips and tricks of LinkedIn and Facebook.
Happy Networking,
Jordan Shaw
Stop by and join all of these exciting LinkedIn and Facebook networks.
http://www.linkedin.com/in/itrecruiterjordanshaw
http://www.linkedin.com/groups?about=&gid=1548057&trk=anet_ug_grppro
http://www.facebook.com/home.php?#/group.php?gid=15366183507
http://www.facebook.com/home.php?#/group.php?gid=49189756441
http://www.facebook.com/home.php?#/group.php?gid=18940299270